Case Study:Downsizing Saw a 1,500%+ Increase in Conversions and a 700%+ Increase in Organic Traffic with an SEO-Focused Content Strategy

Overview

Downsizing provides real estate downsizing services. They faced challenges in attracting new customers online and converting existing traffic into qualified leads. By partnering with Apparate, they launched a brand new iOS app for their business that dramatically increased both leads and conversions.

The Challenge

• Low visibility in search results for competitive keywords
• Limited organic traffic from potential customers
• Stagnant conversion rates despite existing marketing efforts

Our Approach

1. SEO-Focused Content Strategy
   We identified high-intent keywords and created in-depth, authoritative content to rank for those terms. Each piece was optimized to answer specific user questions and guide them toward conversion.

2. On-Page Optimization
   We revamped meta titles, descriptions, and headers to align with best SEO practices. Pages were restructured to improve user experience and search engine crawlability.

3. Internal Linking Boost
   We built a logical internal link structure to spread link equity across key service pages and blog posts, making it easier for both users and search engines to navigate the site.

4. Authority Building
   Through outreach and guest posting on relevant industry sites, we earned high-quality backlinks that significantly improved the site’s domain authority and trustworthiness.

Results

• 1,500%+ Increase in Conversions
  Visitors not only found the site more easily but were guided through an optimized funnel, driving a remarkable uptick in conversions.

• 700%+ Increase in Organic Traffic
  Strategic keyword targeting and improved site architecture propelledDownsizing to top positions for multiple industry-relevant terms.

• #1 Google Result
  Downsizing secured the #1 Google ranking for high-value keywords like “[Primary Keyword]” and “[Secondary Keyword],” significantly boosting brand visibility.

Testimonial

“We saw incredible growth in a matter of months. [Your Company] helped us capture the right audience with the right content, and the results speak for themselves.”

— Daniel Shanahan, CEO & Founder, Downsizing