Agency lead generation and sales calling
Pipeline for marketing, creative, PR, and digital agencies—booked with CMOs, founders, and revenue leaders who value expertise.
Why agencies partner with us
- Offer-first messaging. Hooks tied to revenue, ROAS, LTV, and brand impact.
- Segmented by service line. Paid, SEO, content, creative, PR, web/dev, and digital transformation.
- Persona-specific. Tailored for CMOs, VPs Marketing, founders, and eCom leaders.
- Show-rate protection. Reminders and confirmations to keep calendars tight.
What you get
- Qualified meetings with budget and timeline clarity
- Account lists filtered by industry, spend, stack, and growth signals
- Value-led scripts that overcome “we have an agency” objections
- CRM-aligned reporting for clean handoffs to your sales team
Plays we run
- Net-new logos in target verticals (SaaS, eCom, B2B services)
- Account-specific outreach for anchor client acquisition
- Expansion into new regions or service lines
- Win-back campaigns against incumbent agencies
Metrics that matter
We measure meetings booked, show rate, proposal volume, and close rate. Reporting is mapped to your sales stages for clarity and ROI tracking.
Review the first conversations and follow-up outcomes before setting the next campaign scope.
Planning your agencies calling campaign
Choose the audience and the purpose
Start with prospective clients whose business needs match the agency’s actual services and delivery capacity. Give each group a clear reason for the conversation. Separate new outreach from existing enquiries so callers understand the relationship and do not repeat questions the person has already answered. Review contact details, exclusions and previous responses before work begins.
Agree what a useful next step looks like
The brief should explain how to record the required work, existing supplier arrangement, buying responsibility and whether the agency can support the brief. Decide which answers justify a next conversation, which need a different team and which mean no further action. Keep confirmed facts separate from assumptions. A clear definition helps your team assess the handover consistently and makes campaign reporting more useful.
An example of how the brief changes the call
A design agency seeking ongoing brand work should have a different conversation from a paid-media agency offering campaign management. Record the business requirement and the scope discussed before arranging a meeting. That context lets the agency decide whether to prepare a discovery conversation, request a brief or decline unsuitable work.
This is an illustrative campaign scenario, not a client result.
Give every follow-up an owner
Prepare service scope, approved portfolio references, minimum project requirements and the person who will assess new briefs. Agree where notes will be recorded and who will handle the next action. A handover should include the reason for the conversation, the response, unresolved questions and the agreed timing. Your team can then continue with the context it needs instead of starting the discussion again.
Review quality before adding capacity
Review qualified discovery meetings, suitable briefs received and proposals progressing, alongside contact quality and completed calling activity. Look at the reasons conversations progress or stop, and check whether follow-ups happen when agreed. Use that evidence to adjust the audience, brief or allocation. Apparate has 30 local staff available to call; the right campaign size depends on the work required and your ability to handle the next step.
Before launch, confirm how contact preferences and requests to stop will be recorded, how list updates reach the calling team and who can access campaign notes. Keep the records relevant to the agreed purpose. This makes day-to-day calling easier to manage and helps both teams maintain a consistent experience when responsibilities pass between them.
Explore calling services, review pricing and inclusions, or learn about our local team. Compare other industry campaigns if your organisation serves several markets.
Agencies calling questions
Can outreach reflect our agency specialism?
Yes. Start with the work your agency wants to win and the evidence you can actually share. The campaign can distinguish a project enquiry from a retained service requirement and record the relevant business context. Agree which budgets, timelines and delivery requirements matter before calling, so your team receives conversations it can realistically progress rather than a generic meeting list.
What do we need to prepare for a agencies campaign?
Start with a clear objective, the intended audience and the next action you want a conversation to produce. For this campaign, prepare service scope, approved portfolio references, minimum project requirements and the person who will assess new briefs. Agree how callers will record responses, which questions need escalation and who will own follow-up. Review a sample of the proposed contact list before allocating calling time.
How will we know whether the calling campaign is working?
Agree the reporting definitions before launch, including qualified discovery meetings, suitable briefs received and proposals progressing. Review activity alongside the quality of the conversations and the next actions completed. A booking or an expression of interest is not automatically a completed outcome. Where confirmation sits in your own system, agree who will update it and how that information will feed into campaign reviews.
Can we start with a defined scope and review it before expanding?
Yes. Begin with an agreed audience, calling allocation, brief and review point. Confirm which preparation, management and reporting work is included, along with the responsibilities of your own team. Use the first completed conversations to assess list quality, common questions and follow-up capacity. Any expansion should reflect those findings and available capacity rather than an assumed number of results.